We love Alpine Ski Racing and we share our passion and knowledge

We are an independent alpine ski racing organization that supports the ambition of athletes who want to take it to the next level


We are very proud of the achievements of all our alpine ski racing athletes, and delighted that we played a part in their journey towards success and personal growth


The Team

We are a highly motivated, detailed and passionate alpine ski coaching team made up of full time coaching professionals with years of experience at all stages of the athletic pathway and deep industry knowledge… we love what we do!

Justin Hewitt alpine ski racing coach

Justin Hewitt

Justin’s role as Team Director/CEO is to build an efficient alpine ski training organization that meets its mission of developing junior talent into elite athletes.
Justin’s philosophy is that developing “mad skills” is the primary differentiator for successful athletes. To support high-skill level development, IR also promotes mental skills, elite physical fitness, and using experience for better tactics.

Justin co-founded International Racer after many years of involvement in skiing and racing. Justin’s role involves traditional chief executive duties and logistical planning of the camps in our IR’s main theatres. (Italy, Canada, Sweden, Norway and New Zealand)

According to Justin; The real fun of ski racing is converting potential into kinetic success.

CEO/co-Founder – IR (International Racer)
COO/co-Founder – Yellowfin Business Intelligence
Education – B.Sci CompSci (Deakin University)
Training – Trauma Response.
Training – Canadian Ski Coaches Federation – Level 1
Training – Canadian Ski Instructors Alliance – Level 1, Level 2 Teaching

360 Athlete Development

Luc Pelletier alpine ski racing coach

Luc Pelletier

Luc co-founded International Racer after 14 years of coaching experience in Canada, Europe, and Australia.
Luc spent four winters in Europe working with athletes from club to national team level. Luc also spent nine summers working in the southern hemisphere as a Program Director.
Luc is widely recognized for his leadership skills and ability to inspire and motivate athletes.
Luc is also currently working with several elite (sub 30 pt) European athletes in a consultant role.


* May 2004 to Present – IR Operational Director
* Design, coordination and implementation of FIS training programs in Europe, Australia, Chile ,Canada, Austria, Sweden and New Zealand
* Lead technical Coach (Tech and Speed)
* Private Athlete consulting


* Canadian Ski Coaches Federation Level 3
* Canadian Ski Instructor Alliance Level 4
* British Columbia Alpine Official Program Level 3
* British Columbia Drivers License Class 4

Jeff Books alpine ski racing coach

Jeff Books

Jeff Books became a Director of IR team after nine years of coaching experience in Canada, Europe, and Australia.
Jeff is the Athletic Director for all IR’s programs; This involves defining the on snow/ dry land schedules and outcomes, managing the coaching staff and liaising with parents with detailed progress reports on progress and development.


* October 2008 – present – IR Athletic Director
* September/October 2008 – Program Coach – Tignes France
* March 2005 to 2014 – Athletics Director – Mount Hotham Race Squad
* September 2004 to May 2007 – Director of Athletics – Paskapoo Alpine Racing Team
* June 2003 to September 2004 – Kinder Coach – Mount Hotham Race Squad
* October 2003 to May 2004 – Director of Skiing – Searchmont Operations Co

* Canadian Ski Coaches Federation Level 3
* Canadian Ski Instructor Alliance Level 3
* British Columbia Alpine Official Program Level 3
* British Columbia Driver’s License Class 4
* Canadian Ski Instructor’s Alliance – Park and Pipe Certification
* Canadian Ski Instructor’s Alliance – Course Conductor
* Kinesiology & Sports Science

Martin Kitzineger Alpine Ski Racing Coach

Martin Kitzineger

Martin comes to IR, with years of heliski guiding experience, ski instructing and alpine race coaching.
Martin is one of the best technical free skiers you will ever see and holds a full Austrian certification.


* Canadian Ski Coaches Federation Level 2
* staatl. gepr. Diplom Skilehrer/ Austrian full cert.
* staatl. gepr. Skifuehrer/ Austrian ski guide
* British Columbia Drivers License Class 4
* Occupational First Aid Level 3

Michael Cater Alpine Ski Racing Coach

Michael Cater

Michael has been with us for 5 years, and comes to IR with a tremendous amount of experience coaching all children levels.

* Canadian Ski Coaches Federation entry Level
* Staatl. gepr. Diplom Skilehrer
* Staatl. gepr. Skifuehrer
* Full certified IFMGA mountain guide

Oli Lyon Alpine Ski Racing Coach

Oli Lyon

Oli is from the UK and lives on the south coast of Australia. He has been coaching for over 35 seasons all over the world. He has led domestic ski programs in Australia and New Zealand.

Oli has extensive experience and proven success at all levels across Alpine and Ski Cross. He spent two years on the World Cup circuit, World Champs, and the Olympics with the Men’s New Zealand ski team. He also has extensive experience at the Europe Cup, Noram, and Far East Cup, along with FIS races worldwide.

Oli’s coaching philosophy is to keep everything simple and return to how we can make you faster.

Steph Marcil Alpine Ski Racing Coach

Steph Marcil

Steph is our strength and conditioning coach. She is an ex-Canadian ski team member who has raced in Europe and Canada and is still actively training gates when she gets the opportunity. Due to her many years of race experience, Steph is an excellent mentor to junior athletes.

Crossfit – Level 1 (2023)
Education – B.Sci Nutritian
Founder/CEO – NuIT foods (sold 2021)

Contact our Coaching Team

For interested parties, we will provide a comprehensive PDF detailing all the aspects of the project in detail and a full breakdown of the training schedule. In addition, our staff will provide the project pricing and race program (if applicable). If you prefer not to use the form, please email our staff at, including your basic contact details.

Project and Pricing Enquiry

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